The best nonprofit copywriting, from appeals to web to email, hinge upon emotion.
But what happens when you support that emotional pull with logic?
The nonprofit that merges emotion with logic creates an irresistible appeal to give. Here are two examples:
Charity:Water: $20 can give one person clean, safe drinking water.
Operation Kid Equip: $10 can provide one local kid with a backpack full of new school supplies.
How can you tie your organization’s appeal to a tangible? How much does $20 buy? $50? $250?
Where have you seen good examples of this principle?