This week I had the highest unsubscribe rate in the year or so history of publishing my weekly enews.
Was it due to the fact that I was more than a little wiped out from overwork and hadn’t produced a piece up to my own standards? Or was it (more than likely) due to my noting that the NPR setup spearheaded by reich wing “journalist” James O’Keefe was oh-so-similar to the destruction of the nonprofit community group ACORN?
ACORN made a great story for the millions who watch “faux” news television reports, I noted. Far fewer people are aware that ACORN was completely exonerated of any wrongdoing. Just as the fact that NPR repeatedly refused to accept a $5 million check, with no strings attached, has generally been ignored by mainstream media sources.
Apparently some folks don’t like to be awakened from their sleep.
How about your nonprofit enews and print newsletters? Are they perhaps a tad … bland?
As one of my favorite nonprofit communication experts, Tom Ahern, noted in one of his newsletters, “Offending as few sensibilities as possible is absolutely not the point … being inoffensive is not your #1 priority. Raising money is.”
Quit playing it safe and start offending some people. At the very least, get real.
PS: If you’re not getting unsubscribes people aren’t really paying attention.