Are you looking for a commitment on a first date?

My first fiance asked me to marry him on our first date.

That’s just weird! It’s amazing that I even went out with him again.

What’s this got to do with fundraising?

A first donation is like a first date. An indication of interest and mutual attraction. It’s in no way, shape or form a commitment.

Building real relationships, building commitment, is a process. Processes take time.




One Response to “Are you looking for a commitment on a first date?”

  1. Janelle says:

    Let’s say that first date is a blind one.

    If volunteers can make more effective asks from their friends and family, how do we foster that connection to the organization? Do we approach retention and relationship building in a different way?