If you’re in the midst of finalizing your online appeal you’ll be thrilled to learn that 90% of fundraising revenue still comes from offline sources. Yes, direct mail still rules.
Why would you leave money on the table?
Online fundraising has grown 34.5% to $20+ billion in 2010. Think about it. When you learn about an organization where is the first place you go to find out more?
Donors acquired online who give through multiple channels give considerably more, up to three times more, than those who give through a single channel. How can you utilize offline and online channels together?
Figure it out.