“There are no shortcuts to any place worth going.” Beverly Sills
Last week I participated in my first live chat on Twitter. It was hosted by Hildy Gottlieb and a large group of nonprofit consultants shared their current experiences within the world of nonprofit consulting.
One topic that came up quite frequently concerned the current focus on social media.
Clients want to know if they should be using Facebook, Twitter, YouTube, and how they should be using it. They want to know what benefits are out there. Many are seeing social media as the latest panacea that will pull their particular nonprofit organization out of the economic doldrums.
I’ve got news.
There is no magic bullet.
There isn’t one single technique or tactic or trick that will set your organization on the path to sustainability.
Yes, social media an important piece of the puzzle – but only a piece.
Nonprofit organizations need tried and true systems – systems for:
- Grants management
- Individual giving
- Donor stewardship & communications
- Website creation & management
- Social media & PR
And the backbone of all these systems is a case study presented with compelling story telling.
Systems are necessary. And you’ll develop shortcuts within your systems – that’s the beauty of them. I spend about 30 minutes a day on my own social media.
For an organization, once setup is complete, I spend approximately one hour per week.
When your systems are in place, you’ll have a strong, sustainable development program operating at full throttle.
End of story.
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