Comments on: Two Simple Ways to Increase Your Online Giving

By: Elaine Fogel

Elaine Fogel — Wed, 07 Apr 2010 19:26:02 +0000

So true, Pamela. One of the newer studies also shows test results using different colored donation buttons. Always a good thing to test.

By: Lisa Garcia-Ruiz

Lisa Garcia-Ruiz — Wed, 30 Dec 2009 19:17:05 +0000

These are great tips Pamela, thank you! This is something that every nonprofit should think about. I truly believe in taking baby steps to accomplish any goal, large or small.

By: Susan Bender Phelps

Susan Bender Phelps — Wed, 30 Dec 2009 19:14:04 +0000

Also please remember to include a down-loadable donation form for those donors who still won’t give on-line. Make sure it has all of the necessary mailing info.

By: Nancy Schwartz

Nancy Schwartz — Tue, 24 Nov 2009 16:00:37 +0000

You’re right on the mark, Pamela.

One more recommendation — make sure the donate now button is “above the fold” (i.e. users don’t need to scroll down to see it) on every page!

Keep up the great work.

Nancy

By: Valerie Lambert

Valerie Lambert — Tue, 24 Nov 2009 14:36:30 +0000

#3: Include a distinct hyperlink for giving in every piece of direct mail, so that:

a) When they go online to check you out, they have a means to give online with a memorable, meaningful hyperlink, and,

b) You can TRACK which mail appeals they’ve responded to online if you make each memorable, meaningful hyperlink distinct from one another…and from the general button.

e.g.,

company.org/donate
company.org/give
company.org/contribute
company.org/support

By: uberVU - social comments

uberVU - social comments — Tue, 24 Nov 2009 14:32:17 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by PamelaGrow: 2 simple ways to increase your online giving: http://ow.ly/F1lZ #nonprofit #charity…

By: Tweets that mention 2 Simple Ways to Increase Your Online Giving | Pamela Grow's Grantwriting Blog -- Topsy.com

Mon, 23 Nov 2009 22:29:13 +0000

[...] This post was mentioned on Twitter by Pamela Grow, Paula Attfield. Paula Attfield said: Simple and yet so true! RT @PamelaGrow: 2 simple ways to increase your online giving: http://ow.ly/F1lZ #nonprofit #charity [...]