Comments on: Let’s Get Engaged, Honey http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/ Nonprofit Fundraising and Grantwriting for the One-Person Shop Thu, 02 Feb 2012 18:17:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: uberVU - social comments http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/comment-page-1/#comment-215 uberVU - social comments Thu, 11 Feb 2010 01:43:31 +0000 http://www.pamelasgrantwritingblog.com/?p=477#comment-215 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by SocialMediaRule: All You Ever Really Needed to Know About ROI for Social Media for ...: http://tinyurl.com/yk57zs2... Social comments and analytics for this post…

This post was mentioned on Twitter by SocialMediaRule: All You Ever Really Needed to Know About ROI for Social Media for …: http://tinyurl.com/yk57zs2...

]]> By: Tweets that mention All You Ever Really Needed to Know About ROI for Social Media for Nonprofit | Pamela Grow's Grantwriting Blog -- Topsy.com http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/comment-page-1/#comment-211 Tweets that mention All You Ever Really Needed to Know About ROI for Social Media for Nonprofit | Pamela Grow's Grantwriting Blog -- Topsy.com Sat, 06 Feb 2010 16:00:56 +0000 http://www.pamelasgrantwritingblog.com/?p=477#comment-211 [...] This post was mentioned on Twitter by Amy Sample Ward, Pamela Grow, Pamela Grow, Aerin Guy, Anna Haigh and others. Anna Haigh said: difference btw ROI & ROE engagement for #nonprofits @pamelagrow http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/ [...] [...] This post was mentioned on Twitter by Amy Sample Ward, Pamela Grow, Pamela Grow, Aerin Guy, Anna Haigh and others. Anna Haigh said: difference btw ROI & ROE engagement for #nonprofits @pamelagrow http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/ [...]

]]> By: Amy Sample Ward http://www.pamelasgrantwritingblog.com/477/let%e2%80%99s-get-engaged-honey/comment-page-1/#comment-209 Amy Sample Ward Tue, 02 Feb 2010 09:57:50 +0000 http://www.pamelasgrantwritingblog.com/?p=477#comment-209 Thanks for sharing this great analogy Pamela and Aerin! I think the idea of "engagement" is a really applicable frame here. What I think is most important here, using the engagement relationship idea, is that once you are engaged your title changes (to fiance) and your roles change: you are no longer wooing, but now confirming; no longer trying to win them over, but now creating opportunities to work together to build a better home together, collaboratively. I think it is this change in role that many campaigns and organizations fail to recognize. As supporters move up the engagement ladder, from friend to fiance, it's important to recognize how the relationship (and thus the calls to action, requests for support, and so on) changes with that shift. Thanks again for sharing this! Thanks for sharing this great analogy Pamela and Aerin! I think the idea of “engagement” is a really applicable frame here.

What I think is most important here, using the engagement relationship idea, is that once you are engaged your title changes (to fiance) and your roles change: you are no longer wooing, but now confirming; no longer trying to win them over, but now creating opportunities to work together to build a better home together, collaboratively.

I think it is this change in role that many campaigns and organizations fail to recognize. As supporters move up the engagement ladder, from friend to fiance, it’s important to recognize how the relationship (and thus the calls to action, requests for support, and so on) changes with that shift.

Thanks again for sharing this!

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