Here’s where I’m frustrated – as the sole professional fundraiser on my community boards, and with executive directors that like to do things the ‘way we’ve always done it’ I’m not sure HOW to orchestrate this important change — going to more donor-centered fundraising. I’ve suggested that the board undergo a strategic planning session so we have a road map for where we are going (yes, this is a pretty defunct board, but for a great cause, our local humane society so I’m not ready to give up just yet) but I think creating a culture of CHANGE is perhaps the most difficult part of solving this dilemma.

Thoughts? And thanks for sharing!

While he didn’t reference the thank-you letter issue directly – he did say that many organizations have not quite grasped the notion that donors are “customers” of a sort. They contribute money, they have choices, and many want or expect a return of some type. A well-crafted thank you may be all the “return” they’re looking for – and a poorly crafted one is at best a lost opportunity to cement the bond between donor and an otherwise worthy organization. Nice post!