There’s an old adage (cliche’?) that “you get what you pay for.”
Try telling that to nonprofit organizations.
Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars. Early on in my role as development director – and throughout my two year tenure – I was admonished by the executive director to “weed out” the donor database.
You see we were using eTapestry, a web-based fundraising and donor management system. At that time eTapestry was free for users – as long as your database contained less than 500 names.
Web hosting costs all of, what? – $9 to $15 a month?
Yet nonprofit organizations will do everything in their power, including spending considerable time and effort, to locate free web hosting.
Same with email marketing providers, graphic designers, writers … the mindset is “we’re a nonprofit – what kind of deal can you give us?”