Comments on: NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

By: 10 articles on the latest trends in online fundraising

10 articles on the latest trends in online fundraising — Mon, 19 Jul 2010 14:17:22 +0000

[...] NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign? from Pamela Grow. This post includes an interview with the director of monthly giving for Best Friends Animal Society. [...]

By: Lori L. Jacobwith

Lori L. Jacobwith — Wed, 14 Jul 2010 14:32:38 +0000

Pam, A 20% increase in monthly revenue says it all!

Moving donors from that one-time or once a year gift of $25 or $50 to something larger honors their commitment to your organization AND allows an organization to treat them as the special stakeholders they are.

By: email marketing

email marketing — Tue, 13 Jul 2010 13:40:57 +0000

Great article. In bad economic times, even though a non-profit may represent needs that speak to our hearts, we all have to watch our pockets and where our money is going. It is so hard to be a non-profit. They need all the marketing help they can muster.

I always give whatever time I can to write for non-profits so I am also learning some techniques from this article as well.

By: Sherry Truhlar

Sherry Truhlar — Mon, 12 Jul 2010 16:34:08 +0000

Great story to encourage non-profits to shine with their marketing efforts. I am always amazed what an organization can do when they add a good marketer to their team. Congrats to Natania for her sucess and a thanks for sharing BF’s story.

By: Tweets that mention Setting up a monthly giving email campaign | Pamela Grow's Grantwriting Blog -- Topsy.com

Mon, 12 Jul 2010 16:03:40 +0000

[...] This post was mentioned on Twitter by Debra Beck, Mickie Kennedy. Mickie Kennedy said: NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?: Why Email? … http://bit.ly/azEmXi #nonprofit [...]

By: Roger Carr

Roger Carr — Mon, 12 Jul 2010 15:02:28 +0000

Pamela,
Thanks for seeking out and capturing his interview. Convenience is usually the benefit mentioned for monthly giving. Mentioning the additional benefits of fewer communications and saving money for the org shows that Best Friends Animal Society really view things from the donor’s perspective. It also says they do a good job of tracking the actions of people on their “lists.”