I’m glad to hear the info is helpful–if you have any questions on how to get started with your own autoresponder series don’t hesitate to ask Pam or me for guidance!

You make an important point–all the great tools in the world won’t help if you don’t have what you need to communicate your message in a way that can be heard.

One the other hand, a great message with no distribution channel isn’t especially helpful either. Like so many things, balance is required.

On-line communication tools are neither magical money machines nor evil robot overlords. Treating them like anything other than tools is a great way to end up on a bad path.

If the communication is not done well, the automated communication can be perceived as just that… an impersonal, lazy form of communication that will drive people in the opposite direction you desire. I see more poorly written communication than good. Selecting the tools to use is just the beginning. Users also need to focus more on writing good content to turn those prospects into donors.

Over time, you’d also want to look at unsubscribes and your post quality.

And Sue Anne is right, consistency is key. Don’t post every day one week and then once the week after.

And, your fans will let you know how much is too much. As John said, it’s easy to track engagement and when fans are coming and going. If you have a heavy day where you’re posting lots of things, and you notice fans drop off, you’ll be able to tell that its too much.

I can’t tell you how much I appreciate your emphasis on creating a page (versus a profile). I am STILL getting “friend requests” and recommendations to “friend” organizations, and simply stated I’m not interested in them having access to my personal profile information.

I wonder what your thoughts are towards spacing (as in over a period of time) your organization’s posts/updates? I’ve seen a few lately that update several times in a row, and I’m curious as to the effect (if any) on their fans. Thanks again!