Successful Fundraising – Not for the Thin-Skinned
You can’t please everyone so you gotta please yourself. Ricky Nelson I was reminded of this truism recently when the board president of an organization I am working with called to vent about their low Charity Navigator ranking. Apparently she had been contacted by a potential donor who said that...Learn How Writing for One Can Invigorate Your Nonprofit Marketing
I’m in the midst of reading Ken Burnett’s marvelous book, “Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money.” One of my favorite things about Relationship Fundraising is that Ken prefaces every chapter with a “Donor Profile,” an in-depth...Social Media for Nonprofit – Re-thinking the Rules of Engagement
This blog post came out of an impromptu phone conversation with marketing consultant, Rob Olic. The content was too good not to share. If you like it, let me know and I’ll get him to contribute again! Pam: Did you read my latest blog entry on engagement? Rob: Yes. Pam: What did you think? Rob:...Let’s Get Engaged, Honey
Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After...






