How should nonprofit organizations be evaluated? You tell us!

How should nonprofit organizations be evaluated? You tell us!

Did you know that approximately 83% of the nonprofit organizations in the United States have operating budgets of less than $1 m? These are the very organizations operating within your communities – providing free health care to the uninsured, taking up the slack where public education fails, feeding...
What’s Paula Deen Got To Do With Your Nonprofit Marketing?

What’s Paula Deen Got To Do With Your Nonprofit Marketing?

I’m a Food Network junkie and one of my favorite Food Network Stars has always been Paula Deen.  Paula’s the Southern charmer who begins every recipe with either stick of butter or a cup of mayonnaise, throwing in plenty of “ya’alls” for good measure. Why am I telling...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Where’s Your Social Media Manners?

Where’s Your Social Media Manners?

It is possible in this world to be successful AND kind.Choosing to add kindness is one hallmark of a civilized person. Bill Nigh Marketing genius Dan Kennedy’s recent “No BS Information Marketing Letter Special Report” entitled “Don’t Waste Time,” had a great article...
Does Your Organization’s Thank You Letter Suck?

Does Your Organization’s Thank You Letter Suck?

Recently I made a donation to a local arts organization. I’m pleased to say that, yes, contrary to the statistics, I did receive a thank you letter. Granted it arrived approximately four weeks after the fact. But I did receive one. Sadly it was the standard thank you letter. You know. The kind...