The “Un-magical” Guide to Turning Prospects into Donors

The “Un-magical” Guide to Turning Prospects into Donors

Do you ever wish you had a magic wand?  In the development office of a small nonprofit, it sometimes seems magic is the only way you’ll ever get everything done.  You know your success depends on building relationships and touching prospects multiple times in multiple ways–“dripping”...
What’s at the core of apple’s PR?

What’s at the core of apple’s PR?

Let me get one thing out of the way right from the start – I own a Mac, I never leave home without my ipod,  the new ipad is the next thing on my wishlist, and the only reason I do not have an iphone is my conscious decision to steer clear of smartphones (I’m already way too connected)….I...
Ten steps to Facebook success for your nonprofit

Ten steps to Facebook success for your nonprofit

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and have posted some content for people to comment on. In the first month or two, your fan base grew steadily....
These 7 Copywriting Secrets Can Make You a Fundraising Hero

These 7 Copywriting Secrets Can Make You a Fundraising Hero

Regular readers know that I’ve made no secret of the fact that I believe, of all of the skills a good nonprofit marketing and development person needs, copy-writing tops the list. Why? Start collecting the nonprofit annual appeal letters that arrive in your mailbox.  Read through a few nonprofit websites. ...
For Social Media Success – Be a First Rate Version of Yourself

For Social Media Success – Be a First Rate Version of Yourself

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland A little background … For slightly over a year now I’ve been publishing a free weekly e-newsletter geared to providing the one-person nonprofit development shop with the techniques they...
NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

Why Email? According to Convio’s latest Nonprofit Benchmark Study, online giving grew in 2009 by 14 percent – despite the economy.   Even better news?  Small organizations grew the fastest.  Convio reports that smaller organizations “grew their online revenue by 26 percent, and gifts by...
Can it be True?  Good News for Grantseekers!

Can it be True? Good News for Grantseekers!

Last week the venerable Chronicle of Philanthropy shared the news, gleaned from a study carried out by Foundation Source, that small to mid-sized grant-making foundations actually exceeded their payout requirements in 2009. Foundations are required by law to spend 5% of their investment assets each year...