Last minute annual appeal tips … and answering the age old question:  hand-addressed or printed envelopes?

Last minute annual appeal tips … and answering the age old question: hand-addressed or printed envelopes?

Along with the signs of fall, you’re probably already seeing the first of the *annual appeal* letters appearing in your mailbox.  I’m one of those geeks who makes a practice of collecting ‘em – and, yeah, I must confess that, for the most part, my collection provides examples of what NOT...
A Sticky Situation

A Sticky Situation

When it comes to fundraising, everybody’s got questions. What’s the best time for an annual appeal? Is there a best time to launch our monthly giving program? How do we get started in email marketing? How do we grow a list of donors and potential donors from scratch? And on and on … But when...
Envision yourself in a black leather dress

Envision yourself in a black leather dress

I’m constantly urging nonprofit professionals to get out of their familiar comfort zones. It’s an issue everyone deals with and struggles to overcome.  But unless you get out of your comfort zone, the reality is that you won’t make breakthroughs in your lives, your careers or even … fundraising. You...