Nonprofit email marketing tip #1 – think relationship building

Nonprofit email marketing tip #1 – think relationship building

As a die-hard fan of SOFII, the international “showcase of fundraising innovation and inspiration,” I eagerly read every new article and exhibit and pass them on to my colleagues via Twitter.  Recently, though, the article Nine tips for effective emails made me pause. Oh, yes, I agreed with the...
How can you be donor-centric if you don’t know who your donor is?

How can you be donor-centric if you don’t know who your donor is?

As the thousands of gifts poured in following a membership appeal I prepared a few years back for a local nonprofit agency going to approximately 70,000 individuals, one donation in particular stood out. It wasn’t the largest donation our organization received, not by a long-shot.  No, it was the...