11 Tips for growing your nonprofit organization’s email list

11 Tips for growing your nonprofit organization’s email list

Like all sound development, building your organization’s email list takes time.  Don’t despair.   The key to arriving at your destination is to create a plan. If you don’t already have one, sign up with an email marketing company.  Don’t make the mistake of many nonprofit organizations...
Never end without a PS

Never end without a PS

One of the most well-known secrets of direct response copywriters is the simple PS.  And yet you’ll rarely find a PS in a nonprofit communication piece (unless it’s written by a professional copywriter). Why is the PS so important? Many people jump to the end.  The PS can spike their interest...
Face-to-face fundraising – could it work for your organization?

Face-to-face fundraising – could it work for your organization?

On a lunchtime visit to a local shopping center yesterday, I noticed a couple of young street fundraisers posted at prominent corners.  I’ve seen face-to-face fundraisers canvassing in Center City, Philadelphia — here in suburbia, it’s relatively uncommon.  Since this is one method of fundraising...