No Time to Cultivate Young Donors? Ask Your Board & Major Donors to Help!

No Time to Cultivate Young Donors? Ask Your Board & Major Donors to Help!

Don’t spend too much time worrying if you have the right strategy for cultivating Gen X versus Millenials. And definitely don’t spend time brainstorming about the iPhone app for your nonprofit that will do it for you. Think big picture, and focus on the basics. The next generation will become loyal...
Are you playing it safe with your nonprofit communications?

Are you playing it safe with your nonprofit communications?

This week I had the highest unsubscribe rate in the year or so history of publishing my weekly enews. Was it due to the fact that I was more than a little wiped out from overwork and hadn’t produced a piece up to my own standards?  Or was it (more than likely) due to my noting that the NPR setup spearheaded...
Seven Secrets to Great Nonprofit Leadership

Seven Secrets to Great Nonprofit Leadership

1. The function of leadership is to produce more leaders, not more followers. RALPH NADER In other words, let your leaders lead. I worked as part of a five-person development team for a large organization for twelve looooong months.  During that time period three development directors came and went,...
Nonprofits: The power in an ROI promise

Nonprofits: The power in an ROI promise

The best nonprofit copywriting, from appeals to web to email, hinge upon emotion. But what happens when you support that emotional pull with logic? The nonprofit that merges emotion with logic creates an irresistible appeal to give.  Here are two examples: Charity:Water:   $20 can give one person...