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The dreaded red pen
Several years ago I was blissfully sailing through my first job in nonprofit development after leaving the cushy offices of a private family foundation. It was ideal in that I had autonomy as long as I got results…and I GOT RESULTS! In less than two short years I had increased foundation grant...
From interest to commitment | 7 key drivers
You know you need to thank your donors promptly. You know that it costs more (as much as 10 times) to bring in new donors than to retain your current donors. But beyond thanking ‘em how do you create that special relationship with a donor? How do you go from interest and mild liking to full-fledged...
Are you looking for a commitment on a first date?
My first fiance asked me to marry him on our first date. That’s just weird! It’s amazing that I even went out with him again. What’s this got to do with fundraising? A first donation is like a first date. An indication of interest and mutual attraction. It’s in no way, shape or form...
911 | Musical salve
Five For Fighting” is the musical alias of John Ondrasik..who came up with this one in 2000–almost a year before the towers fell in Manhattan. In the awful days just after….this became like musical salve in New York–most notably among the rescue workers…who heard their stories...
12 simple steps to mastering nonprofit email marketing
Why email marketing? Heather Mansfield writes in “Five Things Your Nonprofit Needs to Know About Web 2.0 Donors” “I believe, despite much talk lately of e-mail “dying”, that in fact the opposite is true. Your nonprofit needs to focus more on your e-mail newsletter than ever before because e-mail...
