Surveying to engage
In the thank you economy you can’t thank your donors – or survey them – too frequently. Take a cue from The Other 98%, a nonprofit dedicated to “making our democracy, economy and media work for everyday Americans, not the special interests or the political fringe.” With...Ignore at peril: your donors live online
If you’re in the midst of finalizing your online appeal you’ll be thrilled to learn that 90% of fundraising revenue still comes from offline sources. Yes, direct mail still rules. But, as this multichannel fundraising infographic from @franswaa of Blackbaud shows, your organization’s online presence...Emily’s List says ‘thank you’
How can you creatively steward your supporters online? Emily’s List, the political action committee devoted to electing pro-choice female candidates, recently used a novel online method to thank their supporters. Donors received this email, which read: Dear firstname, What an amazing EMILY’s...Live it to write it
Last week I had the opportunity to meet two sisters, trustees of a regional family foundation. I had applied for a grant from the foundation on behalf of a local client and a site visit was scheduled. It was an excellent visit, relaxed, friendly, plenty of great questions, and an unplanned –...














