A short lesson in email asks for your nonprofit year-end appeal
“I’ve written the perfect appeal. But my boss won’t let me use it.”

“I’ve written the perfect appeal. But my boss won’t let me use it.”

In yesterday’s Grow Report I asked my readers to share their greatest challenges in creating their organization’s annual appeal. Whoa…did I hit a nerve! One CEO wrote: “I write an appeal which is then taken to 2 committees and then the board.  Each group edits the letter, adding things...