Nonprofit email fundraising:  Are you overlooking the role consistency plays?

Nonprofit email fundraising: Are you overlooking the role consistency plays?

As a die-hard fan of SOFII, the International Showcase of Fundraising Innovation and Inspiration, I eagerly read every new article and exhibit.  However, as a student of email marketing, the article Nine tips for effective emails  made me pause. Oh, yes, I agreed with the author, Nick Allen, on most...