July 1st #smNPchat – Share your annual appeal tips!


  1. What has been your most successful appeal – and why?
  2. As a small shop, how do you test appeals?
  3. What are your tips for overcoming writers’ block?
  4. Do long form letters seem to work better?
  5. Does your direct mail appeal writing affect your email appeals?
  6. How do YOU craft an effective PS?

Quick Resources

When Writing Your Fundraising Annual Appeal, Remember – It’s ALL About The Story!

5 Down & Dirty Tips to Ramp up Your End-of-Year Appeal

Last minute annual appeal tips … and answering the age old question: hand-addressed or printed envelopes?

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