#smNPchat – Email Marketing – November 5, 2010

The #smNP chat on email marketing was fast and engaging!  We talked about selecting an email service provider, creating effective headlines, implementing a schedule of email communications, re-purposing your stories for different mediums and more.  If you missed it you can still download the free cheat sheet on how to create your organization’s email marketing here.

You can read the transcript here:

3:58 pm PamelaGrow: Hi everyone and welcome to the Twitter chat for marketing and fundraising for the small nonprofit organization #smNPchat. #smnpchat
3:58 pm pammcallister: Get on this *now* #nonprofit folks: RT @PamelaGrow Join us today at noon EST for the #smNPchat on email marketing! http://ow.ly/34QsJ
3:58 pm NatlCouncilNPs: RT @joannefritz: #smNPchat (small nonprofit chat) is about email marketing….coming up at 12 ET…Do join in!
3:58 pm ProMediaComm: RT @pammcallister: Get on this *now* #nonprofit folks: RT @PamelaGrow Join us today at noon EST for the #smNPchat on email marketing! http://ow.ly/34QsJ
4:00 pm PamelaGrow: Today?s topic is Email Marketing #smnpchat
4:00 pm JoppaThoughts: It’s all about to start! Join in #smNPchat
4:01 pm andystitt829: @PamelaGrow Hi Pam! I am thankfully available for the chat this time. #smNPchat
4:01 pm DJDiG: RT @pammcallister: Get on this *now* #nonprofit folks: RT @PamelaGrow Join us today at noon EST for the #smNPchat on email marketing! http://ow.ly/34QsJ
4:01 pm MattLaCasse: Checking out #smNPchat for the first time. Hope you folks don’t mind if I just make myself at home! #smNPchat
4:02 pm PamelaGrow: If you?re new to Twitter chats, I highly recommend using a tool to access these chats, like TweetChat. Way easier! #smnpchat
4:02 pm DJDiG: RT @PhilanthropyInk: RT @mkdm: Good one from @kivilm 7 Tips for Email Subject Lines http://bit.ly/a7Q7qP #smNPchat
4:02 pm PamelaGrow: Do me a favor and please introduce yourself, along with your organization & what you?re hoping to learn. #smnpchat
4:03 pm dan_blakemore: RT @PamelaGrow: If you?re new to Twitter chats, I highly recommend using a tool to access these chats, like TweetChat. Way easier! #smnpchat
4:03 pm kimberlytso: ready to learn about email marketing! #smNPchat
4:03 pm DJDiG: RT @PamelaGrow: If you?re new to Twitter chats, I highly recommend using a tool to access these chats, like TweetChat. Way easier! #smnpchat
4:03 pm JoppaThoughts: @MattLaCasse Welcome aboard! I’ve got a cup of tea and slippers! #talkaboutmakingyourselfathome #smNPchat
4:03 pm PamelaGrow: I?m Pamela Grow, nonprofit consultant, author and a big believer in working SMARTER, not harder. #smnpchat
4:03 pm joannefritz: Joanne Fritz here…Nonprofit Guide at About.com #smNPchat
4:04 pm PamelaGrow: Welome Matt, Andy, Erica! #smnpchat
4:04 pm kimberlytso: consult to many NPs, and board chair of local education foundation (no staff), want to learn how to do it right from the beginning #smNPchat
4:04 pm PamelaGrow: One more thing: Please remember to add #smNPchat hashtag on your tweets for this chat. #smnpchat
4:04 pm andystitt829: Andy from @pmief here. We just got ConstantContact a few months ago, so all tips for good newsletters are appreciated! #smNPchat
4:04 pm MattLaCasse: #jealous RT @JoppaThoughts: @MattLaCasse Welcome aboard! Ive got a cup of tea and slippers! #talkaboutmakingyourselfathome #smNPchat
4:05 pm PamelaGrow: Welcome Joanne! Good to see you. #smnpchat
4:05 pm JoppaThoughts: Erica Holthausen, nonprofit consultant at Joppa Communications and raving fan of the fabulous @PamelaGrow! #smNPchat
4:05 pm MattLaCasse: I’m Matt. I teach PR/Marketing to tweens for @bgckids in Sedalia, MO. Also help, on occasion, with those subjects for our club. #smNPchat
4:06 pm ansinanser: Twitter chat for marketing + fundraising for small #nonprofits now. Follow #smNPchat (via @pamelagrow @Nonprofit_Mo) / @amykincaid
4:06 pm MattLaCasse: @DJDiG Thanks! #smNPchat
4:06 pm joannefritz: Thanks, Pamela! #smNPchat
4:06 pm PamelaGrow: Did anyone download my free simple steps guide? http://ow.ly/354mc #smnpchat
4:06 pm JoppaThoughts: @andystitt829 If you’ve got Constant Contact and FB page, you can add a tab to your FB page for folks to sign up for your emails! #smNPchat
4:08 pm PamelaGrow: RT @JoppaThoughts: with Constant Contact and FB page, you can add a tab to your FB page for folks to sign up for your emails! #smnpchat
4:08 pm kehutchinson: RT @pamelagrow: If you?re new to Twitter chats, I highly recommend using a tool to access these chats, like TweetChat. Way easier! #smnpchat
4:08 pm joannefritz: yes, grt aid, Pamela #smNPchat
4:08 pm DJDiG: RT @JoppaThoughts: @andystitt829 If you’ve got Constant Contact and FB page, you can add a tab to your FB page for folks to sign up for your emails! #smNPchat
4:08 pm JoppaThoughts: @PamelaGrow‘s Simple Steps Guide for #email #marketing for #nonprofits! Woot! http://ow.ly/354mc #smNPchat
4:08 pm andystitt829: @JoppaThoughts Thanks for the tip! We have a link on the FB page that takes them to the signup form….. #smNPchat
4:08 pm MattLaCasse: RT @JoppaThoughts: with Constant Contact and FB page, you can add a tab to your FB page for folks to sign up for your emails! #smNPchat
4:09 pm andystitt829: @JoppaThoughts but I will certainly look into what you suggested! #smNPchat
4:09 pm JoppaThoughts: I’m sure other email marketing companies have a FB link, but I don’t know about those yet! #smNPchat
4:09 pm MattLaCasse: Is Constant Contact the best email marketing tool? It seems I never hear about any other similar service. #smNPchat
4:09 pm DJDiG: I’m Danielle and I coordinate @Antons_CFK and @BelleofBallNE coat/prom dress collection drives and giveaways. #smnpchat
4:10 pm JoppaThoughts: @andystitt829 I’m happy to walk you through it . . . just added a FB tab to a client’s page. Constant Contact has an FB App (easy) #smNPchat
4:10 pm PamelaGrow: What are your biggest questions about email marketing? #smnpchat
4:10 pm andystitt829: @MattLaCasse My org went with it, but there are other options. It depends on what’s right for your organization. #smNPchat
4:11 pm JoppaThoughts: @MattLaCasse Not necessarily. Tons of other services. I’ve used Vertical Response (free for nonprofits), MailChimp and others. #smNPchat
4:11 pm andystitt829: @JoppaThoughts Thanks, much appreciated! #smNPchat
4:12 pm MattLaCasse: @andystitt829 That’s the big Q. Why is it such a dominant force? It’s almost like Kleenex. Other brands don’t even try to compete #smNPchat
4:12 pm JoppaThoughts: Questions I’ve Heard: How often do you send an email? How long should it be? All in the email, or finish the article online? #smNPchat
4:12 pm JoppaThoughts: @andystitt829 Most welcome! #smNPchat
4:13 pm MattLaCasse: @JoppaThoughts Are those inferior in any way to Constant Contact? Or does CC just do a spectacular job at getting its name out? #smNPchat
4:13 pm AFPIndiana: RT @ansinanser: Twitter chat 4 marketing + fundraising 4 small #nonprofits now. Follow #smNPchat (via @pamelagrow @Nonprofit_Mo) @amykincaid
4:13 pm PamelaGrow: Nancy Schwartz had a great article (ref in my guide) about choosing an ESP http://ow.ly/354E5 #smnpchat
4:14 pm MattLaCasse: @JoppaThoughts I would think you need to give your costumer a reason to come to your site. Finish the article on your site IMO #smNPchat
4:14 pm JoppaThoughts: @MattLaCasse CC was an early email marketing system and dominated the market. Many of the others are equally good. #smNPchat
4:14 pm PamelaGrow: Well let’s take a look at that email I just got 30 min ago: Still $1,000 Short on Challenge Grant why does that header suck? #smnpchat
4:15 pm PamelaGrow: I think a primary factor for newbies to email marketing is the customer service factor. #smnpchat
4:15 pm joannefritz: RT Questions Ive Heard: How often do you send an email? How long should it be? All in the email, or finish the article online? #smNPchat
4:15 pm bethbrodovsky: Listening in at #smnpchat
4:16 pm PamelaGrow: And deliverability rates should also be key. #smnpchat
4:16 pm andystitt829: @PamelaGrow That header doesn’t give any specifics, easily deletable if you’re skimming quickly through your emails. #smNPchat
4:16 pm JoppaThoughts: @MattLaCasse I go back and forth! I like self-standing emails as recipient, as nonprofit I see why we want the click-through! #smNPchat
4:16 pm joannefritz: finish on the site…grt way to drive people back to your website #smNPchat
4:16 pm kimberlytso: $1,000 Short on Challenge Grant–>Focused on problem, not solution. For our donors, $1,000 looks insurmountable by one person #smNPchat
4:17 pm MattLaCasse: Any kind of pitch email should follow the Dragnet model: Just the facts ma’am. Email is your bait, call to action/website is hook. #smNPchat
4:17 pm PamelaGrow: I think of email marketing as CULTIVATION – rather than asks. And I think of donors/potential donors as FRIENDS. #smnpchat
4:17 pm JoppaThoughts: RT @kimberlytso: $1,000 Short on Challenge Grant: Focused on problem, not solution. $1,000 looks insurmountable by one person #smNPchat
4:17 pm kimberlytso: what is a deliverability rate? #smNPchat
4:17 pm joannefritz: RT @PamelaGrow: Still $1,000 Short on Challenge Grant why does that header suck? it’s about you not the reader #smNPchat
4:18 pm PamelaGrow: @kimberlytso True. But it’s also YOU focused – and not DONOR focused. #smnpchat
4:18 pm PamelaGrow: @joannefritz BINGO! #smnpchat
4:18 pm JoppaThoughts: Question: Should email’s NEVER ask? Or can they ask but have the ask not be the major point? Say, a link on the email. #smNPchat
4:19 pm kimberlytso: @PamelaGrow got it. #smNPchat
4:19 pm PamelaGrow: @JoppaThoughts I use a formula of roughly 5 or 6 cultivation emails to 1 ask #smnpchat
4:20 pm PamelaGrow: @JoppaThoughts and of course the option is always there in the email. #smnpchat
4:20 pm MattLaCasse: RT @JoppaThoughts: Should emails NEVER ask? Or can they ask but have the ask not be the major point? Say, a link on the email. #smNPchat
4:20 pm JoppaThoughts: @joannefritz Get the finish on the site thing, but rarely click and sometimes get annoyed that I have to. #Imhighmaintenance #smNPchat
4:21 pm JoppaThoughts: @PamelaGrow OK . . . thought we were on the same page! #smNPchat
4:21 pm JoppaThoughts: RT @PamelaGrow: @JoppaThoughts I use a formula of roughly 5 or 6 cultivation emails to 1 ask #smNPchat
4:21 pm deirdrereid: @pamelagrow Sorry, lurking, jumping in: In the cultivation emails, you’re educating & developing relationship, right? #smnpchat
4:21 pm kmcfall: Joining late because I was sending out an email to promote an upcoming event. 🙂 Our first with #BBNC #smnpchat #smnpchat
4:22 pm PamelaGrow: @deirdrereid Absolutely. #smnpchat
4:22 pm MattLaCasse: @JoppaThoughts Pertinent info/call to action should go in the email, more details/ability to sign up/donate/etc after clickthrough #smNPchat
4:22 pm joannefritz: RT @PamelaGrow: @JoppaThoughts I use a formula of roughly 5 or 6 cultivation emails to 1 ask #smNPchat
4:22 pm PamelaGrow: What can really REALLY help as you develop your email marketing is to think of writing to a friend #smnpchat
4:22 pm MattLaCasse: @JoppaThoughts Pertinent info/call to action should go in the email, more details/ability to sign up/donate/etc after clickthrough #smnpchat
4:23 pm DJDiG: RT @andystitt829: @PamelaGrow That header doesn’t give any specifics, easily deletable if you’re skimming quickly through your emails. #smNPchat
4:23 pm DJDiG: RT @kimberlytso: $1,000 Short on Challenge Grant–>Focused on problem, not solution. For our donors, $1,000 looks insurmountable by one person #smNPchat
4:24 pm DJDiG: RT @PamelaGrow: I think of email marketing as CULTIVATION – rather than asks. And I think of donors/potential donors as FRIENDS. #smnpchat
4:24 pm JoppaThoughts: RT @MattLaCasse Pertinent info/call to action shld go in the email, more details/ability to sign up/donate/etc after clickthrough #smNPchat
4:24 pm JoppaThoughts: RT @PamelaGrow: What can really REALLY help as you develop your email marketing is to think of writing to a friend #smNPchat
4:25 pm joannefritz: @JoppaThoughts u could mix it up…short items complelte but longer articles finish on site #smNPchat
4:25 pm htoby: @deirdrereid it is all about giving reader something they want & will share #smnpchat
4:25 pm deirdrereid: @pamelagrow We don’t get engaged on the first date — that logic applies to more than romantic relationships. #smnpchat
4:25 pm PamelaGrow: For those of you using email for your organizations, do you have a regular schedule of communication? #smnpchat
4:25 pm PamelaGrow: RT @htoby: @deirdrereid it is all about giving reader something they want & will share #smnpchat
4:26 pm JoppaThoughts: @joannefritz Love the mix-it-up idea! Gives me the craved for instant gratification and warms me up to the click-through! #smNPchat
4:26 pm kmcfall: I’m getting back into email marketing after not having the capability for three years at my current org. New world. Again. #smnpchat
4:26 pm DJDiG: . @JoppaThoughts In my personal opinion, e-mails can ask, but don’t just view the e-mail readers as an open pocket book. #smNPchat
4:26 pm DJDiG: RT @PamelaGrow: @JoppaThoughts I use a formula of roughly 5 or 6 cultivation emails to 1 ask #smnpchat
4:26 pm JoppaThoughts: RT @deirdrereid: @pamelagrow We dont get engaged on the first date — that logic applies to more than romantic relationships. #smNPchat
4:27 pm deirdrereid: @htoby So true, and give them the opportunity to get to know you and TRUST you. #smnpchat
4:27 pm MattLaCasse: RT @deirdrereid: @pamelagrow We dont get engaged on the first date — that logic applies to more than romantic relationships. #smNPchat
4:27 pm kmcfall: re: schedule, yes, have had this before am developing it again. But that doesn’t mean we can’t take advantage of emerging opps. #smnpchat
4:27 pm NancyIannone: RT @JoppaThoughts: RT @PamelaGrow: What can really REALLY help as U develop your email marketing is to think of writing to friend #smNPchat
4:27 pm bethbrodovsky: @JoppaThoughts You can do a combo – 1 real article and the rest blurbs – or exerpts from blog posts #smNPchat
4:28 pm DJDiG: .@JoppaThoughts @joannefritz I rarely click through too, unless I’m looking for a link to tweet the article. #smNPchat
4:28 pm PamelaGrow: @kmcfall Absolutely! #smnpchat
4:28 pm PamelaGrow: RT @deirdrereid: @pamelagrow We dont get engaged on the first date — that logic applies to more than romantic relationships. #smnpchat
4:28 pm PamelaGrow: RT @bethbrodovsky: @JoppaThoughts You can do a combo – 1 real article and the rest blurbs – or exerpts from blog posts #smnpchat
4:28 pm PamelaGrow: @bethbrodovsky – Right Beth. And every email doesn’t have to be a “newsletter” #smnpchat
4:29 pm NancyIannone: Late arriving so catching up on all of the comments! #smNPchat
4:29 pm DJDiG: RT @PamelaGrow: What can really REALLY help as you develop your email marketing is to think of writing to a friend #smnpchat
4:29 pm JoppaThoughts: I’m not alone! RT @DJDiG: @JoppaThoughts @joannefritz I rarely click through too, unless looking for a link to tweet the article. #smNPchat
4:29 pm PamelaGrow: Your org just got a wonderful note from a client – write up the story and share it w/ your subscribers! #smnpchat
4:29 pm kmcfall: And it can certainly be seen as a service. The week of an upcoming 5K I’ll email a link to the race site to all registered. #smnpchat
4:29 pm DJDiG: RT @PamelaGrow: RT @deirdrereid: @pamelagrow We dont get engaged on the first date — that logic applies to more than romantic relationships. #smnpchat
4:30 pm bethbrodovsky: Have found lately that letter style emails are getting more opens than our “designed emails” anyone else? #smNPchat
4:30 pm PamelaGrow: @JoppaThoughts Interesting. I get good click-thru rates. #smnpchat
4:30 pm PamelaGrow: RT @bethbrodovsky: Have found lately that letter style emails are getting more opens than our “designed emails” anyone else? #smnpchat
4:30 pm JoppaThoughts: The best kind of email! RT @PamelaGrow: org got wonderful note from client — write up the story and share it w/ your subscribers! #smNPchat
4:30 pm kmcfall: Oooh–thanks for that info @bethbrodovsky. What type of org? #smnpchat
4:31 pm joannefritz: @JoppaThoughts re lkg for link to tweet the article-good idea to give easy ways to share the newsletter or indiv articles via SM #smNPchat
4:31 pm andystitt829: I got a few wonderful notes from clients to whom we gave college scholarships. Why didn’t I think to use it as email fodder? #smNPchat
4:31 pm PamelaGrow: You’d be surprised at how effective a simple, text-only short note can be. #smnpchat
4:32 pm bethbrodovsky: @blueskyfactory has a great email of email tips you can sign up to receive #smNPchat
4:32 pm JoppaThoughts: @PamelaGrow I get so overwhelmed with email, that I can get lazy. I do click through if I need to register online. #smNPchat
4:33 pm bethbrodovsky: AFP class I am taking said that email isn’t even on the list of top 10 ways people give yet #smNPchat
4:33 pm JoppaThoughts: RT @joannefritz: lkg for link to tweet the article-good idea to give easy ways to share the newsletter or indiv articles via SM #smNPchat
4:34 pm JoppaThoughts: @andystitt829 A new item on your to-do list! #smNPchat
4:34 pm PamelaGrow: @bethbrodovsky But online giving is growing by leaps and bounds – AND email is a fantastic cultivation tool. #smnpchat
4:35 pm joannefritz: RT @JoppaThoughts: I get so overwhelmed with email – Yes! Do too, big problem for email marketers #smNPchat
4:35 pm JoppaThoughts: Email is a great cultivation tool – and it keeps your organization at the front of my mind when it comes to making an annual gift. #smNPchat
4:35 pm andystitt829: @JoppaThoughts Too many items on my to-do list, but this one I am more than willing to add! Too important not to. #smNPchat
4:35 pm JoppaThoughts: @andystitt829 I hear you, my friend! #smNPchat
4:35 pm kimberlytso: @NancyIannone Hi! Can I call you after chat? #smNPchat
4:35 pm Momslifesavers: RT @JoppaThoughts: Email is a great cultivation tool – and it keeps your organization at the front of my mind when it comes to making an annual gift. #smNPchat
4:35 pm DJDiG: @PamelaGrow We like to share collection partners success stories on our facebook pages & send newsletters as drop off reminders #SMNPchat
4:36 pm PamelaGrow: @JoppaThoughts Absolutely! #smnpchat
4:36 pm PamelaGrow: @joannefritz Joanne, what NP emails do you always read? #smnpchat
4:36 pm DJDiG: RT @joannefritz: @JoppaThoughts re lkg for link to tweet the article-good idea to give easy ways to share the newsletter or indiv articles via SM #smNPchat
4:36 pm PamelaGrow: @DJDiG Excellent! #smnpchat
4:37 pm DJDiG: RT @PamelaGrow: @bethbrodovsky But online giving is growing by leaps and bounds – AND email is a fantastic cultivation tool. #smnpchat
4:37 pm JoppaThoughts: I read somewhere that the folks after GenY don’t really use email (11%). We’ve got a while to go before impact, but interesting! #smNPchat
4:38 pm PamelaGrow: The other day I was listening to a marketing program & something the guru said really popped: fall in love w/ your customer. #smnpchat
4:38 pm Nonprofit_Mo: Yes! Easy to think fancy=better RT @PamelaGrow: You’d be surprised at how effective a simple, text-only short note can be. #smnpchat
4:38 pm joannefritz: RT @PamelaGrow: @joannefritz Joanne, what NP emails do you always read? Best Friends is favorite….next is ICRW #smNPchat
4:38 pm htoby: @andystitt829 consider writing content you can share in multiple ways. Write once share in email, twitter, Facebook, blog etc. #smnpchat
4:38 pm PamelaGrow: Fall in love with your donors and your writing will reflect that. #smnpchat
4:38 pm annagud: RT @ansinanser: Twitter chat for marketing + fundraising for small #nonprofits now. Follow #smNPchat (via @pamelagrow @Nonprofit_Mo) / @amykincaid
4:38 pm VergeConsulting: RT @htoby: @andystitt829 consider writing content you can share in multiple ways. Write once share in email, twitter, Facebook, blog etc. #smnpchat
4:38 pm PamelaGrow: @htoby Absolutely. Re-purpose EVERYTHING. #smnpchat
4:39 pm NancyIannone: RT @htoby: @andystitt829 consider content you can share in multiple ways. Write once share in email, twitter, Facebook, blog etc. #smNPchat
4:39 pm andystitt829: @htoby Thanks for the tip! We do that, but perhaps not always consciously or often enough. #smNPchat
4:40 pm SColeman7: RT @PamelaGrow: Fall in love with your donors and your writing will reflect that. #smnpchat
4:40 pm PamelaGrow: @joannefritz Exactly (me too) – why do you read Best Friends? Because it’s filled with hope and joy & they’re fun & inspiring! #smNPchat
4:40 pm deirdrereid: Repurpose should be a mantra. RT @pamelagrow: @htoby Absolutely. Re-purpose EVERYTHING. #smnpchat
4:41 pm joannefritz: Kivi Leroux Miller has lots of grt stuff about repurposing content #smNPchat
4:41 pm PamelaGrow: Don’t look at your donors/prospective donors as dollar signs – look at them as friends #smnpchat
4:41 pm JoppaThoughts: If you’re interested, here’s the article about the next generation’s use of email: http://bit.ly/dxWKut #smNPchat
4:41 pm PamelaGrow: @deirdrereid 🙂 Absolutely. My two mantras: repurpose and segment, segment, segment. #smnpchat
4:41 pm DJDiG: RT @JoppaThoughts: I read somewhere that the folks after GenY don’t really use email (11%). We’ve got a while to go before impact, but interesting! #smNPchat
4:41 pm PamelaGrow: RT @joannefritz: Kivi Leroux Miller has lots of grt stuff about repurposing content #smnpchat
4:42 pm JoppaThoughts: RT @PamelaGrow: Dont look at your donors/prospective donors as dollar signs – look at them as friends #smNPchat
4:42 pm NancyIannone: RT @PamelaGrow: @deirdrereid 🙂 Absolutely. My two mantras: repurpose and segment, segment, segment. #smNPchat
4:42 pm bethbrodovsky: @kmcfall I am actually a consultant. We’ve been sending event invites. Was wondering if it applied to NP email experiences too #smNPchat
4:42 pm joannefritz: @PamelaGrow Yes, Best Friends is a great Email Marktg model. Recommend people join their list just to see how they do it. #smNPchat
4:42 pm DJDiG: RT @PamelaGrow: Fall in love with your donors and your writing will reflect that. #smnpchat
4:42 pm PamelaGrow: @joannefritz Lisa Sargent does too. Oh and there’s great stuff on SOFII. #smnpchat
4:43 pm deirdrereid: Kivi’s just great in general. RT @joannefritz: Kivi Leroux Miller has lots of grt stuff about repurposing content #smNPchat
4:43 pm DJDiG: RT @PamelaGrow: @deirdrereid 🙂 Absolutely. My two mantras: repurpose and segment, segment, segment. #smnpchat
4:43 pm kimberlytso: @PamelaGrow Can you do a chat on segmenting donors? Would really love that. #smNPchat
4:43 pm PamelaGrow: RT @joannefritz: Yes, Best Friends is a great Email Marktg model. Recommend people join their list just to see how they do it. #smnpchat
4:43 pm bethbrodovsky: @PamelaGrow I thought so too, was surprised that they said in national giving, direct email solicitations aren’t on radar #smNPchat
4:44 pm JoppaThoughts: Good idea! Makes a HUGE difference! RT @kimberlytso: @PamelaGrow Can you do a chat on segmenting donors? Would really love that. #smNPchat
4:44 pm htoby: @andystitt829 a little time to plan and it will give you amazing results.You can spot topics that go viral. Life beyond inbox #smnpchat
4:44 pm kmcfall: So has anyone done an A/B test with a simple email v. a more complex one? #smnpchat
4:44 pm PamelaGrow: Don’t forget your free Simple Email Marketing Tip sheet: http://ow.ly/355YN #smnpchat
4:45 pm htoby: RT @PamelaGrow: @deirdrereid 🙂 Absolutely. My two mantras: repurpose and segment, segment, segment. #smnpchat
4:45 pm NancyIannone: RT @PamelaGrow: Dont forget your free Simple Email Marketing Tip sheet: http://ow.ly/355YN #smNPchat
4:45 pm bethbrodovsky: True > RT @JoppaThoughts: folks after GenY don’t really use email (11%). We’ve got a while to go before impact, but interesting! #smNPchat
4:45 pm PamelaGrow: @JoppaThoughts @kimberlytso – Great suggestion – thanks! #smnpchat
4:46 pm PamelaGrow: RT @bethbrodovsky: You know, Beth, it’s probably because most nonprofits are doing it WRONG 🙂 #smnpchat
4:46 pm JoppaThoughts: @bethbrodovsky I am both in love with and horrified by a world without email! http://bit.ly/dxWKut #smNPchat
4:46 pm DJDiG: . @joannefritz And Kivi Leroux Miller @kivilm wrote a wonderful book on nonprofit marketing that everyone should read. #smNPchat
4:47 pm bethbrodovsky: Definitiely, just b careful of exact onlline repetion – google starting to ding > writing content you can share in multiple ways. #smnpchat
4:47 pm PamelaGrow: @JoppaThoughts @bethbrodovsky – funny! Of course “they” have been saying direct mail was dead for yrs. #smnpchat
4:47 pm PamelaGrow: RT @DJDiG: . @joannefritz And Kivi Leroux Miller @kivilm wrote a wonderful book on nonprofit marketing that everyone should read. #smnpchat
4:47 pm htoby: @kmcfall I have and simple tends to win with our readers who are short on time. #smnpchat
4:48 pm PamelaGrow: RT @bethbrodovsky: Bcareful of exact online repetion – google starting to ding > writing content you can share in multiple ways. #smnpchat
4:49 pm PamelaGrow: Okay, I have got a question for you all. Are you game? #smnpchat
4:49 pm bethbrodovsky: @JoppaThoughts Me too. My clients adore it – my kids never touch it though. Such a quick rise and fall. #smNPchat
4:49 pm joannefritz: need to look at audience..who are they? busy professionals, retired peoplle, young people? they all use email differently? #smNPchat
4:49 pm deirdrereid: @htoby @kmcfall I think about what I want to read. You lose me with long copy. Get to the point. Don’t you agree? #smnpchat
4:49 pm Nonprofit_Mo: re: re purposing–also want to re-write since each audience is different–but so much easier to rework than start from scratch! #smnpchat
4:49 pm PamelaGrow: RT @htoby: @kmcfall I have and simple tends to win with our readers who are short on time. #smnpchat
4:49 pm JoppaThoughts: True enough! RT @PamelaGrow @JoppaThoughts @bethbrodovsky – funny! Of course “they” have been saying direct mail was dead for yrs. #smNPchat
4:49 pm PamelaGrow: RT @deirdrereid: @htoby @kmcfall I think about what I want to read. You lose me with long copy. Get to the point. Dont you agree? #smnpchat
4:50 pm vivanista: love this RT @PamelaGrow: Don’t look at your donors/prospective donors as dollar signs – look at them as friends #smnpchat
4:51 pm JoppaThoughts: Bring it on! RT @PamelaGrow: Okay, I have got a question for you all. Are you game? #smNPchat
4:51 pm PamelaGrow: If you’re looking at statistics, you’ll always find some to keep you stagnant instead of moving forward #smnpchat
4:51 pm DJDiG: RT @joannefritz: need to look at audience..who are they? busy professionals, retired peoplle, young people? they all use email differently? #smNPchat
4:51 pm bethbrodovsky: @JoppaThoughts love new media but sick of people calling everything else “old school” with derision – um…if it works who cares #smNPchat
4:51 pm DJDiG: RT @Nonprofit_Mo: re: re purposing–also want to re-write since each audience is different–but so much easier to rework than start from scratch! #smnpchat
4:52 pm JoppaThoughts: Why I follow Pam! RT @PamelaGrow: If youre lookin’ at stats, youll always find some to keep you stagnant instead of moving forward #smNPchat
4:53 pm PamelaGrow: @JoppaThoughts I urge clients to think bold. Take a look at the optin on my new site (not yet launched) http://ow.ly/356nh #smnpchat
4:53 pm moredonors: Just don’t over-segment! @NancyIannone: RT @PamelaGrow: @deirdrereid: My 2 mantras: repurpose & segment, segment, segment. #smNPchat
4:53 pm DJDiG: RT @JoppaThoughts: Why I follow Pam! RT @PamelaGrow: If youre lookin’ at stats, youll always find some to keep you stagnant instead of moving forward #smNPchat
4:53 pm JoppaThoughts: @bethbrodovsky I so agree — and sometimes there is nothing better than old school! I love getting REAL newsletters in the mail! #smNPchat
4:53 pm DJDiG: RT @bethbrodovsky: @JoppaThoughts love new media but sick of people calling everything else “old school” with derision – um…if it works who cares #smNPchat
4:53 pm LindaMicciche: RT @vivanista: love this RT @PamelaGrow: Don’t look at your donors/prospective donors as dollar signs – look at them as friends #smnpchat
4:53 pm htoby: @deirdrereid I am with you there. Short with impact and if you have engagement you can slowly increase frequency. But test. #smnpchat
4:54 pm PamelaGrow: @JoppaThoughts – I’ve yet to talk a client into a similar sign-up box but I know it would work well for a nonprofit too. #smnpchat
4:54 pm JoppaThoughts: @PamelaGrow What don’t they like about it? #smNPchat
4:55 pm firstgiving: RT @vivanista: love this RT @PamelaGrow: Don’t look at your donors/prospective donors as dollar signs – look at them as friends #smnpchat
4:55 pm PamelaGrow: @JoppaThoughts “too sales-y” #smnpchat
4:55 pm JoppaThoughts: @PamelaGrow By the way . . . LOVE the new site! #smNPchat
4:56 pm PamelaGrow: @JoppaThoughts We’re talking the drop-in opt-in. #smnpchat
4:56 pm PamelaGrow: @JoppaThoughts Danke’! #smnpchat
4:57 pm kimberlytso: signing off. Thanks for a great chat @PamelaGrow #smNPchat
4:57 pm Nonprofit_Mo: My guess–too in your face. they don’t want to be a bother RT @joppathoughts: @PamelaGrow What don’t they like about it? #smNPchat
4:57 pm PamelaGrow: @kimberlytso Thanks for joining us Kimberly! #smnpchat
4:57 pm JoppaThoughts: @PamelaGrow You mean that it comes up before you see the site? So common now that it doesn’t even phase me! Great for nonprofits! #smNPchat
4:58 pm joannefritz: Gotta run….thanks, Pamela…another grt chat! #smNPchat
4:58 pm PamelaGrow: @Nonprofit_Mo The same way that the “donate” button is so discrete you can’t find it. #smnpchat
4:58 pm Nonprofit_Mo: RT @pamelagrow: @JoppaThoughts “too sales-y” #smnpchat. It’s difficult to help orgs get over their fear of “bothering people”
4:58 pm PamelaGrow: @JoppaThoughts It’s perfect for nonprofits. Sigh. #smnpchat
4:58 pm PamelaGrow: @joannefritz Have a terrific weekend Joanne! Thanks for joining in. #smnpchat
4:59 pm DJDiG: RT @Nonprofit_Mo: RT @pamelagrow: @JoppaThoughts “too sales-y” #smnpchat. It’s difficult to help orgs get over their fear of “bothering people”
4:59 pm JoppaThoughts: RT @Nonprofit_Mo RT @pamelagrow: @JoppaThoughts “too sales-y” Its difficult to help orgs get over their fear of “bothering people” #smNPchat
4:59 pm NancyIannone: Thanks for another great chat! Always great information #smNPchat
5:00 pm PamelaGrow: @NancyIannone I have not forgotten your salt! Thanks for joining in Nancy. #smnpchat
5:01 pm PamelaGrow: @JoppaThoughts @DJDiG @Nonprofit_Mo – exactly! You’re NOT bothering them; you’re giving wonderful opportunities! #smnpchat
5:01 pm htoby: RT @SocialMedia_tm: 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable A.. http://retwt.me/1PxbJ #smnpchat
5:01 pm DJDiG: @PamelaGrow I have to echo the chorus of thank yous for the great chat. #smnpchat
5:02 pm DJDiG: RT @PamelaGrow: @JoppaThoughts @DJDiG @Nonprofit_Mo – exactly! You’re NOT bothering them; you’re giving wonderful opportunities! #smnpchat
5:02 pm firstgiving: @PamelaGrow Wish we could have sat longer into the #smnpchat – looking forward to next Friday’s.
5:03 pm PamelaGrow: @DJDiG Aww, thank you! Glad that you could join us. #smnpchat
5:03 pm Nonprofit_Mo: @pamelagrow thanks for a great chat–sorry to miss the beginning. Lots of great stuff here! #smNPchat
5:03 pm firstgiving: @GordonJayFrost Good point abt segmenting what is said to whom and where. However, the where affects the messaging, too. #smnpchat
5:04 pm PamelaGrow: Signing off now – have got a mother of a cold & going back to bed :). Don’t forget your free tip sheet http://ow.ly/356Qm #smnpchat
5:04 pm JoppaThoughts: @PamelaGrow Thanks, Pam . . . for all the good stuff that you constantly roll out! #smNPchat
5:04 pm PamelaGrow: Have a terrific weekend everyone and thanks for a great convo! #smnpchat
5:04 pm JoppaThoughts: @PamelaGrow Feel better! #smNPchat
5:15 pm JunoConsult: @PamelaGrow what time is #smNPchat? Thought it started noon, central?
5:16 pm PamelaGrow: @JunoConsult Oh sorry! No, it’s noon EST. #smnpchat
5:38 pm PamelaGrow: PS: Subscribers will get a good indication of how to use autoresponders – very underused in the np world http://ow.ly/358Fm #smnpchat
6:04 pm AlisonRapping: RT @JoppaThoughts: @PamelaGrow Thanks, Pam . . . for all the good stuff that you constantly roll out! #smNPchat
6:06 pm AlisonRapping: RT @PamelaGrow: Signing off now – Don’t forget your free tip sheet http://ow.ly/356Qm #smnpchat
6:07 pm johnlepp: agreed! RT @JoppaThoughts: @PamelaGrow Thanks, Pam . . . for all the good stuff that you constantly roll out! #smNPchat
6:07 pm agentsofgood: agreed! RT @JoppaThoughts: @PamelaGrow Thanks, Pam . . . for all the good stuff that you constantly roll out! #smNPchat
7:48 pm bethbrodovsky: True True! RT @PamelaGrow: If you’re looking at statistics, you’ll always find some to keep you stagnant instead of moving forward #smnpchat
7:54 pm TonyMartignetti: RT @joannefritz: need to look at audience..who are they? busy professionals, retired peoplle, young people? they all use email differently? #smNPchat
9:13 pm bethbrodovsky: Philly locals: I am hosting a fun program Nov. 16 with a panel discussion on re-branding http://bit.ly/ahxEpt #smnpchat #nonprofit
9:37 pm MegBiallas: @pergam @ckanal Ha! I found another one: #smNPchat for social media & non-profit folks! (Also funny you started #chatchat)