Direct Mail Dilemma: Re-solicit Existing Donors or Acquire New Donors?

Direct Mail Dilemma: Re-solicit Existing Donors or Acquire New Donors?

Faced with limited dollars, is it best to hit up existing donors again, or forage for new ones? Like many questions, the answer to this question depends? In his book, “Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series),” Mal Warwick suggests...