When it comes to your organization’s year-end appeal, who’s your *tarquet?*

When it comes to your organization’s year-end appeal, who’s your *tarquet?*

You’ve spent weeks finding that perfect story to share in your latest appeal, interviewed five different mail houses, worked hard to arrive at  the *perfect* ask amounts and created your response device… What are you missing? Have you given any thought to the person who will be reading that...