Is your organization living hand-to-mouth?

Is your organization living hand-to-mouth?

Ladies and gentlemen: the story you are about to hear is true. Only the names have been changed to protect the innocent.
 Many years ago, I met with with a senior citizen organization.  Early on in our meeting, I asked the executive director, Adele Wilkins, a delightful sexagenarian, how much money...
Surveying to engage

Surveying to engage

In the thank you economy you can’t thank your donors – or survey them – too frequently. Take a cue from The Other 98%, a nonprofit dedicated to “making our democracy, economy and media work for everyday Americans, not the special interests or the political fringe.” With...
How can you be donor-centric if you don’t know who your donor is?

How can you be donor-centric if you don’t know who your donor is?

As the thousands of gifts poured in following a membership appeal I prepared a few years back for a local nonprofit agency going to approximately 70,000 individuals, one donation in particular stood out. It wasn’t the largest donation our organization received, not by a long-shot.  No, it was the...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
What’s Paula Deen Got To Do With Your Nonprofit Marketing?

What’s Paula Deen Got To Do With Your Nonprofit Marketing?

I’m a Food Network junkie and one of my favorite Food Network Stars has always been Paula Deen.  Paula’s the Southern charmer who begins every recipe with either stick of butter or a cup of mayonnaise, throwing in plenty of “ya’alls” for good measure. Why am I telling...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...