Emily’s List says ‘thank you’

Emily’s List says ‘thank you’

How can you creatively steward your supporters online? Emily’s List, the political action committee devoted to electing pro-choice female candidates, recently used a novel online method to thank their supporters. Donors received this email, which read: Dear firstname, What an amazing EMILY’s...
How to build relationships with foundation grant funders

How to build relationships with foundation grant funders

One of the most commonly asked questions I get is “How do I build relationships with foundation grant funders?” It’s a good question because it shows that the asker understands that relationship-building is just as important when it comes to seeking grants as it is in building a sound individual...
5 Tips to Maintain Your Enthusiasm as a Fundraiser

5 Tips to Maintain Your Enthusiasm as a Fundraiser

Several weeks ago I was chatting with a board president of an educational organization over lunch.  I’d been brought in for an hour long fundraising training scheduled during the organization’s retreat. “Well,” he remarked with more than a touch of resignation in his voice, “we really don’t...
Three Big Ideas to Take Your Relationships with Foundations to the Next Level

Three Big Ideas to Take Your Relationships with Foundations to the Next Level

Foundation folks are constantly being pitched, talked at, “worked.” How easy might it be to stand out from the crowd by taking a completely different approach? Here are three big ideas to get you started. 1. Connect without an agenda. Some years ago, the head of a major foundation spoke at...
The “Un-magical” Guide to Turning Prospects into Donors

The “Un-magical” Guide to Turning Prospects into Donors

Do you ever wish you had a magic wand?  In the development office of a small nonprofit, it sometimes seems magic is the only way you’ll ever get everything done.  You know your success depends on building relationships and touching prospects multiple times in multiple ways–“dripping”...
These 7 Copywriting Secrets Can Make You a Fundraising Hero

These 7 Copywriting Secrets Can Make You a Fundraising Hero

Regular readers know that I’ve made no secret of the fact that I believe, of all of the skills a good nonprofit marketing and development person needs, copy-writing tops the list. Why? Start collecting the nonprofit annual appeal letters that arrive in your mailbox.  Read through a few nonprofit websites. ...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...