101 Social Media Tactics for Nonprofits: A Field Guide

101 Social Media Tactics for Nonprofits: A Field Guide

It goes without saying that before dipping a toe into the social media waters, nonprofit organizations need to come up with some sort of strategy. Where are your donors? How much time do you have to devote to social media? What will you be sharing on social media – and listening to? How will you...
Ten steps to Facebook success for your nonprofit

Ten steps to Facebook success for your nonprofit

If you’re like most non-profit marketers, you’re trying to use Facebook to raise awareness and donations. You’ve set up an account, tried to grow your number of connections, and have posted some content for people to comment on. In the first month or two, your fan base grew steadily....
For Social Media Success – Be a First Rate Version of Yourself

For Social Media Success – Be a First Rate Version of Yourself

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland A little background … For slightly over a year now I’ve been publishing a free weekly e-newsletter geared to providing the one-person nonprofit development shop with the techniques they...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...