5 Tips to Maintain Your Enthusiasm as a Fundraiser

5 Tips to Maintain Your Enthusiasm as a Fundraiser

Several weeks ago I was chatting with a board president of an educational organization over lunch.  I’d been brought in for an hour long fundraising training scheduled during the organization’s retreat. “Well,” he remarked with more than a touch of resignation in his voice, “we really don’t...
These 7 Copywriting Secrets Can Make You a Fundraising Hero

These 7 Copywriting Secrets Can Make You a Fundraising Hero

Regular readers know that I’ve made no secret of the fact that I believe, of all of the skills a good nonprofit marketing and development person needs, copy-writing tops the list. Why? Start collecting the nonprofit annual appeal letters that arrive in your mailbox.  Read through a few nonprofit websites. ...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
5 Down & Dirty Tips to Ramp up Your End-of-Year Appeal

5 Down & Dirty Tips to Ramp up Your End-of-Year Appeal

It’s already November, and, if you’re working for an understaffed agency with too much to do and not enough time or resources, think twice before you regurgitate last year’s annual appeal letter and call it a day. First off, ask yourself a few questions: Will you be mailing out your letters in-house...
It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

(With apologies to the Bee Gees …) For six years I worked for a regional private family foundation. It was an amazing learning experience on so many levels, including teaching me how donors respond. In a recent post on Kivi’s Nonprofit Marketing Blog, Kivi notes that people’s hearts tend to...
6 Tips for Collecting Great Nonprofit Stories

6 Tips for Collecting Great Nonprofit Stories

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories...
The Real Secret for Fundraising Success … It’s All About the Story!

The Real Secret for Fundraising Success … It’s All About the Story!

Have you seen the Sarah McLachlan television appeal for the BC SPCA End Animal Cruelty campaign? It begins with footage of one animal after another, their pained eyes gazing out into the world as if to say “Whatever did I do to you? Why would you hurt me?” with Sarah’s song, “Angel” playing...