Five Ways to Sabotage Your Fundraising

Five Ways to Sabotage Your Fundraising

1.  Practicing lousy follow-up (or none at all) You’ve heard it said before.  Good development is all about building relationships. You “know” that fact.  Yet how many times have you sighed over that grant proposal declination letter and filed it away with the proposal – without taking...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
How To Lose Donors & Persuade People To Hate You

How To Lose Donors & Persuade People To Hate You

I’m a big fan of John Carlton. For those who aren’t familiar with John’s work, he’s one of the highest paid copywriters in the world and a very successful marketer. He recently hosted a couple of events, one in San Francisco and the other in Las Vegas, and experienced some interesting hotel...