6 Benefits of Using Twitter for Nonprofit

6 Benefits of Using Twitter for Nonprofit

“Why should we?” “Twitter is just a bunch of noise about people eating lunch.” “Our customers aren’t online.” “We already have a website.” Sound familiar?  There are plenty of reasons to avoid social media, it seems.  It is true that there are a zillion time-wasting testimonials out...
Godin’s The Problem with Non and Another Duh Moment

Godin’s The Problem with Non and Another Duh Moment

“You lose it if you talk about it.– Ernest Hemingway The problem with non, a recent Seth Godin blog post got a lot of attention from nonprofit bloggers recently. Godin is a marketing guru who attracts a large nonprofit following. He argued that nonprofits “abhor change” and notes that,...
Behind the Scenes at a Grantmaking Foundation

Behind the Scenes at a Grantmaking Foundation

Have you ever wondered just exactly what goes on behind the scenes at a private, grantmaking foundation once your proposal is delivered? I was fortunate for the opportunity to work at a private, family foundation for seven years. I worked for them during their early days, when they were just beginning...
Direct Mail Dilemma: Re-solicit Existing Donors or Acquire New Donors?

Direct Mail Dilemma: Re-solicit Existing Donors or Acquire New Donors?

Faced with limited dollars, is it best to hit up existing donors again, or forage for new ones? Like many questions, the answer to this question depends? In his book, “Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series),” Mal Warwick suggests...
How To Lose Donors & Persuade People To Hate You

How To Lose Donors & Persuade People To Hate You

I’m a big fan of John Carlton. For those who aren’t familiar with John’s work, he’s one of the highest paid copywriters in the world and a very successful marketer. He recently hosted a couple of events, one in San Francisco and the other in Las Vegas, and experienced some interesting hotel...
Nonprofit Development – There are No Shortcuts – Only Systems

Nonprofit Development – There are No Shortcuts – Only Systems

“There are no shortcuts to any place worth going.”  Beverly Sills Last week I participated in my first live chat on Twitter. It was hosted by Hildy Gottlieb and a large group of nonprofit consultants shared their current experiences within the world of nonprofit consulting. One topic that came...