Godin’s The Problem with Non and Another Duh Moment

Godin’s The Problem with Non and Another Duh Moment

“You lose it if you talk about it.– Ernest Hemingway The problem with non, a recent Seth Godin blog post got a lot of attention from nonprofit bloggers recently. Godin is a marketing guru who attracts a large nonprofit following. He argued that nonprofits “abhor change” and notes that,...