Emily’s List says ‘thank you’

Emily’s List says ‘thank you’

How can you creatively steward your supporters online? Emily’s List, the political action committee devoted to electing pro-choice female candidates, recently used a novel online method to thank their supporters. Donors received this email, which read: Dear firstname, What an amazing EMILY’s...
From interest to commitment | 7 key drivers

From interest to commitment | 7 key drivers

You know you need to thank your donors promptly.  You know that it costs more (as much as 10 times) to bring in new donors than to retain your current donors. But beyond thanking ‘em how do you create that special relationship with a donor?  How do you go from interest and mild liking to full-fledged...
Are you looking for a commitment on a first date?

Are you looking for a commitment on a first date?

My first fiance asked me to marry him on our first date. That’s just weird! It’s amazing that I even went out with him again. What’s this got to do with fundraising? A first donation is like a first date. An indication of interest and mutual attraction. It’s in no way, shape or form...
How to build relationships with foundation grant funders

How to build relationships with foundation grant funders

One of the most commonly asked questions I get is “How do I build relationships with foundation grant funders?” It’s a good question because it shows that the asker understands that relationship-building is just as important when it comes to seeking grants as it is in building a sound individual...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
KISS – Keep it Simple Sweetheart … with Swipe Files!

KISS – Keep it Simple Sweetheart … with Swipe Files!

“Imitation is the highest form of flattery.” -Coco Chanel Regular readers of my newsletter, The Grow Report, know that I am a huge fan of the online fundraising resource SOFII. SOFII showcases exhibits from the best fundraisers in the businesses – people like Mal Warwick, Ken Burnett, Tom...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...
Fundraising Fun?  You Betcha!

Fundraising Fun? You Betcha!

Nonprofit blogger and Twitterer, Marc Pitman, recently twitted that “many see fundraising as an evil, a necessary evil but evil nonetheless.” I couldn’t agree more and, frankly, I just don’t get it! Fundraising is challenging, it’s people-centered, it’s constantly...
Nonprofits and Employee Attrition – The Truth Hurts

Nonprofits and Employee Attrition – The Truth Hurts

This unedited ad recently appeared, seeking a “Development Associate” for a local nonprofit organization. DUTIES AND RESPONSIBILITIES: 1) Development Office assistance • manage donor/gift records including processing gifts and reconciling with business office, receipting gifts and producing acknowledgments...
6 Tips for Collecting Great Nonprofit Stories

6 Tips for Collecting Great Nonprofit Stories

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories...
How Much Should You Request in Your Grant Proposal?  How Much Do You Need?!

How Much Should You Request in Your Grant Proposal? How Much Do You Need?!

One of the most common questions I’m asked is “How do you know how much to request when drafting a foundation grant proposal?” Well, how much do you need? Folks, this isn’t rocket science and I refer, once again, to my constant mantra of “systems, systems, and systems.” Have you been researching...
Raising Money Online with Social Media

Raising Money Online with Social Media

This is a guest post from nonprofit fundraising coach, author, speaker, and trainer Sandy Rees, CFRE, author of the blog Get Fully Funded. Raising money online isn’t so different from raising money in person.  You have to find potential donors, tell your story, and ask for a gift.  Still, it’s...

Fundraising in a Recession – 7 Tips

Albert Einstein was quoted as saying “It’s not that I’m so smart, it’s just that I stay with problems longer.” Unfortunately, the world of nonprofit development can be notoriously fickle and unfocused. Clearly we are in a major recession with no end in sight. The trick is not to...