Emily’s List says ‘thank you’

Emily’s List says ‘thank you’

How can you creatively steward your supporters online? Emily’s List, the political action committee devoted to electing pro-choice female candidates, recently used a novel online method to thank their supporters. Donors received this email, which read: Dear firstname, What an amazing EMILY’s...
8 Reasons development directors leave

8 Reasons development directors leave

“It seems that development positions continue to be an 18 month cycle? Is it organizations not giving them enough time to gain traction or development professionals not as strong as their resumes?” I’ve been following this particular AFP “On Fundraising” LinkedIn group topic  for the past...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...
The Real Secret for Fundraising Success … It’s All About the Story!

The Real Secret for Fundraising Success … It’s All About the Story!

Have you seen the Sarah McLachlan television appeal for the BC SPCA End Animal Cruelty campaign? It begins with footage of one animal after another, their pained eyes gazing out into the world as if to say “Whatever did I do to you? Why would you hurt me?” with Sarah’s song, “Angel” playing...