What if one simple strategy could increase donations by 35%?

What if one simple strategy could increase donations by 35%?

You’ll love this recent video, courtesy of Movie Mondays for Nonprofits.  Fundraising author and researcher Penelope Burk shared one simple strategy that your organization’s board members can use to increase donations by as much as 35%.  How could you take this further?  Do what many of...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...
6 Tips for Collecting Great Nonprofit Stories

6 Tips for Collecting Great Nonprofit Stories

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories...
Are You Throwing the Baby Out With the Bath-water?  Long-term vs. Short-Term Development Success

Are You Throwing the Baby Out With the Bath-water? Long-term vs. Short-Term Development Success

Several years ago I had a job working in sales. Advertising sales to be exact. For a small weekly newspaper that was struggling to the point where, every payday, I’d rush downstairs to the bank housed in the building to cash my check, praying that it wouldn’t bounce. Anyone who knows me well knows...

Fundraising in a Recession – 7 Tips

Albert Einstein was quoted as saying “It’s not that I’m so smart, it’s just that I stay with problems longer.” Unfortunately, the world of nonprofit development can be notoriously fickle and unfocused. Clearly we are in a major recession with no end in sight. The trick is not to...