A “Recipe” for Twitter Success

A “Recipe” for Twitter Success

Is there really a “recipe” for a successful Twitter account? In real life conversations with friends and colleagues I’m forever hearing “I don’t really ‘get’ Twitter.” “What IS Twitter anyway?  Is it a bunch of people talking about what they had for lunch?” If you’re not a Twitophile,...
10 Blogs I Always Read

10 Blogs I Always Read

If you’re like me, you don’t have a lot of time to spare.  Every day my workload grows.  Finding the time to get to my own projects is presenting more and more of a challenge.  And every day a new blog pops up in the Internet stratosphere – new opinions, new cutsie names and logos and people...
Nonprofits Need to Lose the “Free” Mindset.  Now.  Please.

Nonprofits Need to Lose the “Free” Mindset. Now. Please.

There’s an old adage (cliche’?) that “you get what you pay for.” Try telling that to nonprofit organizations. Several years back I worked with a small nonprofit agency with an annual budget of approximately half a million dollars.  Early on in my role as development director – and throughout...
… And What Does Cesar Millan Have to Do With Online Giving?

… And What Does Cesar Millan Have to Do With Online Giving?

If Paula Dean provides an example of how a larger than life personality and killer branding can overcome mediocre email marketing, Cesar Millan is a classic example of how an equally big personality gets email marketing right. If you’re not familiar with Cesar, star of the National Geographic show,...
To Engage With Younger Donors … Connect With Them Where They Live

To Engage With Younger Donors … Connect With Them Where They Live

A recent joint study by Convio, Edge Research and Sea Change Strategies, “Early Signals on Mobile Philanthropy:  Is Haiti the Tipping Point?”pointed to some striking statistics on text giving.  Prior to January 12, 2010, “little more than $1 million had been raised via mobile text.” ...
Let’s Get Engaged, Honey

Let’s Get Engaged, Honey

Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After...
Two Simple Ways to Increase Your Online Giving

Two Simple Ways to Increase Your Online Giving

Several weeks ago I decided to feature a local nonprofit organization I worked with years ago for Twitter’s #CharityTuesday, thinking that I might be able to drive a few extra dollars their way. So I paid a visit to their website to make a donation and copy the url. I searched and searched for...
6 Benefits of Using Twitter for Nonprofit

6 Benefits of Using Twitter for Nonprofit

“Why should we?” “Twitter is just a bunch of noise about people eating lunch.” “Our customers aren’t online.” “We already have a website.” Sound familiar?  There are plenty of reasons to avoid social media, it seems.  It is true that there are a zillion time-wasting testimonials out...
Godin’s The Problem with Non and Another Duh Moment

Godin’s The Problem with Non and Another Duh Moment

“You lose it if you talk about it.– Ernest Hemingway The problem with non, a recent Seth Godin blog post got a lot of attention from nonprofit bloggers recently. Godin is a marketing guru who attracts a large nonprofit following. He argued that nonprofits “abhor change” and notes that,...
It’s the Economy Stupid!  What Smart Grantseekers Need to Know to Get Funds in Today’s Economy

It’s the Economy Stupid! What Smart Grantseekers Need to Know to Get Funds in Today’s Economy

“When written in Chinese, the word “crisis” is composed of two characters-one represents danger, and the other represents opportunity.” John Fitzgerald Kennedy The other day I was chatting with a fellow nonprofit consultant on Twitter about business and she noted that “organizations...
Nonprofit Development – There are No Shortcuts – Only Systems

Nonprofit Development – There are No Shortcuts – Only Systems

“There are no shortcuts to any place worth going.”  Beverly Sills Last week I participated in my first live chat on Twitter. It was hosted by Hildy Gottlieb and a large group of nonprofit consultants shared their current experiences within the world of nonprofit consulting. One topic that came...
Raising Money Online with Social Media

Raising Money Online with Social Media

This is a guest post from nonprofit fundraising coach, author, speaker, and trainer Sandy Rees, CFRE, author of the blog Get Fully Funded. Raising money online isn’t so different from raising money in person.  You have to find potential donors, tell your story, and ask for a gift.  Still, it’s...