Let’s Get Engaged, Honey

Let’s Get Engaged, Honey

Let’s just say it: engagement is a buzzword. I spent a few years in the educational publishing business, and it was a word I saw trotted out again and again, to describe every latest and every greatest. Engaging resources. Engage your students with this product. It’s all about engagement. After...
6 Benefits of Using Twitter for Nonprofit

6 Benefits of Using Twitter for Nonprofit

“Why should we?” “Twitter is just a bunch of noise about people eating lunch.” “Our customers aren’t online.” “We already have a website.” Sound familiar?  There are plenty of reasons to avoid social media, it seems.  It is true that there are a zillion time-wasting testimonials out...
Godin’s The Problem with Non and Another Duh Moment

Godin’s The Problem with Non and Another Duh Moment

“You lose it if you talk about it.– Ernest Hemingway The problem with non, a recent Seth Godin blog post got a lot of attention from nonprofit bloggers recently. Godin is a marketing guru who attracts a large nonprofit following. He argued that nonprofits “abhor change” and notes that,...
It’s the Economy Stupid!  What Smart Grantseekers Need to Know to Get Funds in Today’s Economy

It’s the Economy Stupid! What Smart Grantseekers Need to Know to Get Funds in Today’s Economy

“When written in Chinese, the word “crisis” is composed of two characters-one represents danger, and the other represents opportunity.” John Fitzgerald Kennedy The other day I was chatting with a fellow nonprofit consultant on Twitter about business and she noted that “organizations...
Announcing World #twenty$tuesday

Announcing World #twenty$tuesday

Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has. Margaret Mead I’ve been on Twitter now for several weeks and I LOVE IT! It’s been a boon to my business in unexpected ways, it’s fun, it’s fabulous connecting with people...