How can you be donor-centric if you don’t know who your donor is?

How can you be donor-centric if you don’t know who your donor is?

As the thousands of gifts poured in following a membership appeal I prepared a few years back for a local nonprofit agency going to approximately 70,000 individuals, one donation in particular stood out. It wasn’t the largest donation our organization received, not by a long-shot.  No, it was the...
These 7 Copywriting Secrets Can Make You a Fundraising Hero

These 7 Copywriting Secrets Can Make You a Fundraising Hero

Regular readers know that I’ve made no secret of the fact that I believe, of all of the skills a good nonprofit marketing and development person needs, copy-writing tops the list. Why? Start collecting the nonprofit annual appeal letters that arrive in your mailbox.  Read through a few nonprofit websites. ...
For Social Media Success – Be a First Rate Version of Yourself

For Social Media Success – Be a First Rate Version of Yourself

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland A little background … For slightly over a year now I’ve been publishing a free weekly e-newsletter geared to providing the one-person nonprofit development shop with the techniques they...
NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

NonProfit Email Marketing: Is Your Organization Ready for an Email Monthly Giving Campaign?

Why Email? According to Convio’s latest Nonprofit Benchmark Study, online giving grew in 2009 by 14 percent – despite the economy.   Even better news?  Small organizations grew the fastest.  Convio reports that smaller organizations “grew their online revenue by 26 percent, and gifts by...
What’s Paula Deen Got To Do With Your Nonprofit Marketing?

What’s Paula Deen Got To Do With Your Nonprofit Marketing?

I’m a Food Network junkie and one of my favorite Food Network Stars has always been Paula Deen.  Paula’s the Southern charmer who begins every recipe with either stick of butter or a cup of mayonnaise, throwing in plenty of “ya’alls” for good measure. Why am I telling...
KISS – Keep it Simple Sweetheart … with Swipe Files!

KISS – Keep it Simple Sweetheart … with Swipe Files!

“Imitation is the highest form of flattery.” -Coco Chanel Regular readers of my newsletter, The Grow Report, know that I am a huge fan of the online fundraising resource SOFII. SOFII showcases exhibits from the best fundraisers in the businesses – people like Mal Warwick, Ken Burnett, Tom...
It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

It’s just emotion that’s taken me over … Tied up in sorrow, lost in my soul

(With apologies to the Bee Gees …) For six years I worked for a regional private family foundation. It was an amazing learning experience on so many levels, including teaching me how donors respond. In a recent post on Kivi’s Nonprofit Marketing Blog, Kivi notes that people’s hearts tend to...
6 Tips for Collecting Great Nonprofit Stories

6 Tips for Collecting Great Nonprofit Stories

If you’ve been in this field for any length of time, you’ve heard all about how important it is to capture your organization’s story. Most nonprofit marketing bloggers, however, tend to focus solely on one aspect of your organization’s story when, in fact, having an entire cache of stories...
The Real Secret for Fundraising Success … It’s All About the Story!

The Real Secret for Fundraising Success … It’s All About the Story!

Have you seen the Sarah McLachlan television appeal for the BC SPCA End Animal Cruelty campaign? It begins with footage of one animal after another, their pained eyes gazing out into the world as if to say “Whatever did I do to you? Why would you hurt me?” with Sarah’s song, “Angel” playing...
How to Build Relationships with Foundation Funders

How to Build Relationships with Foundation Funders

When it comes to foundation grants, the biggest question seems to be “how do we get our foot in the door?” How can our nascent grassroots arts organization quickly build relationships with the regional foundations that will help make our programming happen? Generally speaking, I’ve always believed...